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"Tea Bubble: Identi-teas of a local shop”

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      "Tea Bubble: Identi- teas of a local shop” by The Bubbletears .   Laura Cañada, Laura Moset & Laura Oller Image 1. Token - Menu of the Tea Bubble Side 1. Picture taken by the authors   (28/02/2020). INTRODUCTION Globalization has become so present in our society that when we see an advertisement, a sign or a banner written in another language we no longer question the motivation the creator had to chose that language. However, as Jaworski and Thurlow (2010a, as cited in Bolton, 2012) suggest, studying these Linguistic Landscapes could give us not only information on the linguistic form of the language and how it is written, but also a much wider range of issues such as the values and the social meanings as well as the political, economic and cultural ones. Our token under analysis can be found in a small tea shop in Lleida called Tea Bubble. The English name of the shop is already a clear example of a LL but it is just the tip ...
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SULTAN DÖNER KEBAB RESTAURANT: The Power of Multilingualism in Commercial Signs for Client Attention Strategies. (Júlia Pernau and Marta Crespo)

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SULTAN DÖNER KEBAB: The Power of Multilingualism in Commercial Signs for Client Attention Strategies  By Marta Crespo and Júlia Pernau 1. Introduction The Linguistic Landscape we have chosen is a restaurant sign localized in Cappont’s neighborhood, specifically in the street called “Doctora Castells nº15”. It is of commercial domain as it is used to advertise and show what the restaurant is called and what is dealt in. It consists of a multilingual restaurant sign in which the main language is Turkish in “Sultan” as well as “Döner Kebab”, both Turkish names, and there is presence of English (“fast food”) and Catalan (“restaurant”, which foreigners might interpret it as read in English but not by locals). There is one alphabet used, the Roman alphabet, this is why it is considered monoglossic. 2. Contextualisation The linguistic landscape is localized in “Carrer de la Dr. Castells, 15”. This street is in the Cappont neighborhood, which is located on the left side of the river Segre....
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EXPLORING THE MULTIFACETED ECONOMIC IMPACT OF ENGLISHISATION THROUGH THE CASE OF "MENÚS TAKE AWAY" IN LLEIDA (Inés, Valèria and Georgina)

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EXPLORING THE MULTIFACETED ECONOMIC IMPACT OF ENGLISHISATION THROUGH THE CASE OF "MENÚS TAKE AWAY" IN LLEIDA by Inés Larroya, Valèria Ribes and Georgina Vera 1. INTRODUCTION Our linguistic landscape token “Menús Take Away” is a commercial banner or poster located in the neighbour of Cappont, specifically in Avinguda de les Garrigues, 39, 25001. This commercial entity joins three different languages in a multilingual manner: Catalan, English and Spanish (all formal), with Catalan emerging as the foreground one. Embracing commerce, this banner employs a bottom-up production by the owner and only one type of alphabet, so it is monoglossic. What is more, by using different languages, it welcomes individuals from various linguistic backgrounds, including locals as well as international passersby who can read “take away” easily.  2. CONTEXTUALISATION Figure 1: Neighbourhood of Cappont Source: Picture taken from Google Maps  Figure 2: Impoverished zone Cappont Source: photo taken by...
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