Marcelo Fruits: an insight on the use of "commercial multilingualism" in Lleida
MARCELO FRUITS: AN INSIGHT INTO THE USE OF “COMMERCIAL MULTILINGUALISM” IN LLEIDA Activity 1: Collective project: Localising English in Lleida English Studies UdL English Language in Context Teacher: Dr. Maria Sabatè Dalmau By: Paula Calveras Fernández, Glória Guasch Arias & Vladislava Used Ermakova 1. INTRODUCTION Figure 1: Map of the area where our token in located Source: Retrieved from Google Maps by the authors (10/03/2026) This blog post is part of a project titled 'Localising English in Lleida,' which is a key component of the subject 'Language in Context' at the University of Lleida, within the English Studies degree. The project studies the presence, meaning, and concequences of English in public spaces and throughout the city via linguistic landscapes (LL) or public communicative inscriptions, which, as Gorter defined, are the written languages visible in public spaces (Gorter, 2006, 2). The text typology of the ...