Introduction: - Support: Shop logo - Activity domain: - Type of sign: - Main languages: English - Secondary languages: Spanish - Alphabets: Roman alphabet - Activity domain:* - Support/medium:* - Type of sign:* - Production: * Contextualization: - Address: - Neighborhood’s demographic profile with data (use censuses) - Map of the neighborhood - Street view map with the surroundings. Methodology: - Workings of the fieldwork visits - Explanation of top-down languages policies in Lleida and Catalonia - Explanation of bottom-up language policies of the emplacement - Explanation of linguistic context with one picture Results and discussion: - Picture of the token - Explanation of multiple values of the token with a rationale for our arguments: what are the values of english in this context and why? - Social meanings attributed to it concerning local and global languages in context and Englishization processes in Lleida: Concluding thoughts: - More personal opinion o...