Localising English in Lleida

MARCELO FRUITS: AN INSIGHT INTO THE USE OF “COMMERCIAL MULTILINGUALISM” IN LLEIDA  Activity 1: Collective project: Localising English in Lleida    English Studies UdL English Language in Context  Teacher: Dr. Maria Sabatè Dalmau By: Paula Calveras Fernández, Glória Guasch Arias & Vladislava Used Ermakova     1. INTRODUCTION   Figure 1: Map of the area where our token in located Source: Retrieved from Google Maps by the authors (10/03/2026)   This blog post is part of a project titled 'Localising English in Lleida,' which is a key component of the subject 'Language in Context' at the University of Lleida, within the English Studies degree. The project studies the presence, meaning, and concequences of English in public spaces and throughout the city via linguistic landscapes (LL) or public communicative inscriptions, which, as Gorter defined, are the written languages visible in public spaces (Gorter, 2006, 2). ​ The text typology of the ...

   WESLAY MONEYTRANSFER - CUENTA SMILE: A Linguistic Landscape Analysis of a Money Transfer Service in Lleida. Valeria del Portillo, Lucie Čevelová and Alexandra Rus. Introduction: As our world has become increasingly globalized, English has been rising as an influential language in non-English speaking countries. These countries have experienced a growth in English in day-to-day life by using the language in diverse linguistic landscapes (referred to as LL). Linguistic landscapes work as a way to inform group members of the territorial and language boundaries as well as the linguistic characteristics of the region, displaying its socioeconomic profiles, too. Added to this, reflecting upon the linguistic factors of a community reveals the social, political and economic information of its area, and it might help us understand the increasingly multilingual worlds as well as the rapidly-changing urban landscapes, (Bolton, 2012) which we can see in our daily life - now in Catalan...