Two Mom's TATOO studio: Englishization in Catalan landscapes
Two Mom’s TATOO studio: Englishization in Catalan landscapes Antonio Moreno, Ariadna Massip & Josep Salud 1. INTRODUCTION In this paper, we aim to study a banner from a shop in the center of Lleida, representing the multiculturality and multilingualism that is depicted by English as a Lingua Franca (ELF), and by zooming into the manner in which this has taken ground and has been accommodated into a bilingual society with a minority (Catalan) and a majority language (Spanish). Throughout the paper, we will claim that this can be affirmed by the fact that "multilingual speakers will use English for utilitarian purposes with a pragmatic attitude" ( Canagarajah, 2006, p. 197), and we will depart from the idea that the chosen token directly deals with the Englishization happening in this globalized and internationalized world ; focusing on a non-English-using society in southern Europe, where Englishization is relativ...