Localising English in Lleida

08/04/2021 Lucía Silva, Oumayma Kerchaoui and Graciela Armijo                                  Figure 1. First picture of the token taken by Oumayma. 12 March 2021. 1. INTRODUCTION If we go outside and take a look at our surroundings, we’ll realize that languages can be found everywhere. Whether it is on shop windows, posters, or traffic signs, to mention but a few, there are linguistic landscapes everywhere we go. According to Gorter (2008), when we talk about the concept ‘linguistic landscape’, we are talking about both the literal study of the languages we see in the signs and the representation of those languages. In this way, we have decided to analyze a linguistic landscape of our choice in order to explain and understand all of the meanings behind it. The linguistic landscape (LL) we chose is a poster situated in Plaç...

Stop EATING ANIMALS Abril Domingo, Cecília Fondevilla, Paula Marro Figure 1. Toke n  close-up.  Picture taken by Cécilia Fondevilla, March, 11, 2021. INTRODUCTION Graffiti and street art are seen from two vastly different perspectives. When following a negative-oriented approach, people understand these messages as vandalism and incitement to hatred, but when following a positive-oriented approach, graffiti, street art and others are described as art, self-expression, and being mind-opening. Besides that, these signs can have a positive impact on society, influencing changes and the evolution towards a better future. According to Miladi (2015, p.129), "graffiti and street art have, on the one hand, signaled the flourishing of a multiplicity of voices. On the other hand, such forms of social activism have proven to be effective tools for breaking the monopoly on information, dissemination, public opinion and control over the communicative spheres".  Inspired by t...

 #stradilooks by Alba Anyé, Jon Mañanet & Ruben Vaz Image 1. Token of Stradivarius's window advertisement. Picture taken by the authors (24/02/2021). 1. Introduction The main objective of this project is to select and analyze a Linguistic Landscape token . As Sabaté-Dalmau (2021, p.7) states, "we approach LLs as a window into the practices of individual citizens, social groups and institutions which unpack political, demographic, socio-cultural and linguistic changes and transformations". The focus of the analysis was set in the city of Lleida, Catalonia, in which the University is located. In this case, the linguistic landscape we have decided to analyze is an advertising banner. We have taken two photos of the LL tokens . As for Image 1, we intend to highlight the message, and with Image 2, we aim to highlight the place where it is situated as well as the languages that surround it.   Image 2.  Surroundings of the token.  Picture taken by the authors (24/02/...