Localising English in Lleida

 Multilingualism reflected on a Valencian business from in  l leida by Claudia Moreno, Hasleiby Montoya, Olga Salillas Introduction Figure 1: Linguistic landscape Source: Picture taken by the authors (25/02/2026)   The Linguistic landscape token chosen for this project is a clothing shop located in Carrer del Carme, 11 , Lleida, called “KORÖSHI”, with more than 50 shops in Spain, starting in 2001. The text typology of the text is the front shop, which includes the name sign and all the banners that are in the window displays of the shop as well as an advertising sign and an indication sign at the entrance door. The establishment is part of the shopping domain due to the fact that you have the option of purchasing the clothing products. According to  Mooney and Evans(2018) category this is a commercial discourse. M oreover, the main language is English due to the fact that the majority of the words present in this Linguistic landscape are in English. And the side l...

  1. Introduction In a world that every single day is more globalised, finding multilingual and intercultural tokens is easier than ever. In advertising, English has become the language of choice in non-English-speaking countries, together with the local ones (Edelman & Gorter, 2010). City centres, where there is plenty of newer , ever-changing, globalised Linguistic Landscapes (LL), are spaces where this phenomenon can be seen in mass, as Ben-Rafael, Shohamy and Barni (2010, pp.18) explain: “(…)the more dense and numerous the LL items, the more one may expect perceptions of the LL to be diversified and heterogeneous (…)”. This Englishisation process occurs in Lleida too, the locality used to carry out this project which aims to observe and analyse multilingualism and Englishisation processes in the public spaces in the Catalan capitals.  This project analyses a Linguistic Landscape (LL) taken from an important retailer shop called Home Gallery , located in the centr...