Localising English in Lleida

  iServiTech: The incorporation of advertising in the English language in Lleida Localizing English in Lleida       Sara Martín and Mireia Bravo 7 th of March of 2025 Degree: English Studies Subject: English Language in Context Professor: Maria Sabaté-Dalmau TABLE OF CONTENTS 1.          Introduction . 3 2.          Contextualization . 3 3.          Methodology . 5 4.          Results and Discussion . 7 5.          Concluding Thoughts . 8 6.          References . 10    Introduction The Linguistic landscape token chosen is the establishment devoted to digital devices called “Iservitech” located in Carrer de Joan Baget, 1. The text typology of the text is a computer shop sign and, addi...

          MULTILINGUAL DESSERT IN LLEIDA   Andrea Sanchez Espin & Núria Besirovic Llusià                                       Subject: English Language in Context English studies Lecturer: Maria Sabaté-Dalmau    Index INTRODUCTION CONTEXTUALISATION METHODOLOGY RESULTS AND DISCUSSION CONCLUDING THOUGHTS REFERENCES AND WEBSOURCES     INTRODUCTION Our linguistic landscape token is an advertisement titled “It’s Sweet O’Clock.” This sign is multilingual, featuring both English and Spanish, with English as the main language and Spanish as the secondary language. The sign uses the Roman alphabet and belongs to the hospitality domain, specifically promoting desserts. It is displayed on a printed menu poster, making it a commercial type of sign. Since it was created by a private business rather than a gover...