Localising English in Lleida

UNIVERSITAT DE LLEIDA Facultat Lletres Sociolinguistics PaPanBread, Internationality on a Daily Occurrence Project by Elizabeth MacDougall, Rebecca Zolli and Maria Chiappin Presented to Maria Sabaté Dalmau English Language in Context Group 2 March 29th, 2019 PAPANBREAD Internationality on Daily Occurrence 1. INTRODUCTION A variety of languages can be observed on signs, banners, posters and other linguistic landscapes (LLs) in the city of Lleida, Catalonia, Spain. It is vital to acknowledge and analyze the purpose of linguistic tokens as they reflect the world we live in. Languages carry various values and tell a story by leaving imprints and slices of history and culture. PaPanBread, a local bakery shop, uses three distinct languages on their commercial sign. This diversity in language illustrates social, cultural, and linguistic factors in this given context, Lleida. The PaPanBread sign has a commercial purp...

SPRING SPECIAL: " ENGLISH FOR  COMMERCIALISATION" Authors: Natàlia Castelló, Raquel Ayala and Marta Gallart 1. INTRODUCTION The Linguistic Landscape “Spring Special” is placed in Carrer Sant Antoni, 26, in Lleida. This street is part of the commercial area in the middle of the city. As shown in our token, it is situated in a window display of male fashion show. "Springfield" is a multinational and after checking its official website, we have seen that the language used is English and also depending on our location the language change. This shop is placed in 61 countries. The neighbourhood that surrounds our token is called Centre Històric, which is the ancient part of the city. In it, we can appreciate the interaction of languages, cultures, statuses and services. T he mixture of languages makes it a polyglossic sign. The sign is multilingual owing to the fact that the main language is English and the secondary languages are Catalan an...

               PAKISTAN MULTISERVICE SHOP (Lycamobile) AUTHORS: Andrea Quirós, Rosana Mir and Júlia Espinós Figure 1. LL token     1.  INTRODUCTION     In this project, we aim to analyse a one-case study found in the Linguistic Landscape (LL) of Lleida. Linguistic Landscapes are communicative inscriptions that are found in the street, and they can be presented as banners, posters, signs, graffiti, hand-written notes, etc. (Landry & Bourhis, 1997: 25). In order to analyse our LL, we want to look at language from a critical sociolinguistic point of view since “sociolinguistics studies the relationship between language and society” (Holmes, 2010: 1). Our LL token, which is a commercial shop sign, is taken from a multiservice call shop in Carrer Llitera in Lleida. The activity domain of the given token is commerce because it offers different services to the public. As you can see, there are differen...