Localising English in Lleida

Re-Read. LLIBRERIA LOWCOST  A second life to your stories.  The use of English in commerce. Linguistic token Re-Read banner. Picture taken by Helena Barrufet (March 4, 2021) INTRODUCTION This project aims to examine and identify a specific ‘token’ that includes English inside a Linguistic Landscape (LL) in a globalized   city. The token investigated is the commercial sign of 'Re-Read. Llibreria Low-cost'. Linguistic Landscapes have largely been investigated  (Backhaus, 2007; Mooney, 2015; Sayers, 2010); in consonance with Landry and Bourhis (1997, cited in Sabaté-Dalmau, 2021)  LLs are defined as “communicative inscriptions in the public space” which currently have a paramount role in society. T he project has been conducted in Lleida, Catalonia. The fact of analyzing the students’ city intends to generate debate, stimulate critical thinking, create awareness of the role of English nowadays and foster respect towards multilingualism.  According to Bolt...

Animac'21  1. Introduction The token that we have chosen to analyse it that of a publicity banner for the 25th anniversary of the animation festival Animac. The festival consists of the premier or showing of animated short or feature films that are up for awards in the up and comming film award season, as well as holding conferences and activities relating to different topics revolvin film. Most importanly it is held in La Llotja in LLeida.  In our LL we can see the use of multiple languages, i.e. English (seen in the " 25 years ") and Catalan (seen in the " Mostra International de Cinema d'Animació de Catalunya" ), which makes it a multilingual token. The sign was found at the border of two major neighbourhoods in Lleida , Centre Històric and Instituts . Specifically, it is was found on the Avinguda de Catalunya , on a lamppost, however it can be found hung all around the city.  The activity domain of the Linguistic Landscape is tourism and culture, as it...

Yummy food, Yummy lovers Blanca Ribes  Picture 1: Source: Blanca’s mobile camera.  Picture taken by Blanca Ribes on the 13/3/21    INTRODUCTION Support: Poster Activity domain: Commerce Type of sign: Commercial Main/foregrounded language(s): English Secondary/backgrounded language(s): Catalan Alphabet: Roman alphabet Linguistic Landscape refers to “the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings” (Landry and Bourhis, 1997: 25). My   choosen  token  is  a  picture   taken   by  me  of  a popular  cafeteria (Comercial shop)  in Lleida  city   called  “  Mug   lovers ”. Because   of its location( Rambla D'aragó 35 near Rectorar which is a University), is quite popular among students. Students may take advantage of their break and go  there to have a drink, to eat ...